Peach Tree Acres is a non-profit brain injury assisted living facility on the lower eastern shore of Delaware. For years, the facility operated at capacity, using boasting a waiting list of 2 years. It was decided to launch a “Day Hab” program in a facility addition for families that may need care for their loved ones during the work day. The program was slow to start, and a web presence was exactly what they needed. Peach Tree and Webrank launched peachtreeacres.org to focus on generating new leads for the Day Hab program, while depicting all aspects of the organization. Within six months the Day Hab program was operating right around its capacity and peachtreeacres.org ranked on the first page for many competitive keywords, often out ranking the much better funded ambulance-chasers for terms such as “delaware brain injury.”